Welcome Bonus Adoption Uplift
Welcome Bonus Adoption Uplift
Welcome Bonus Adoption Uplift
LuxeBet’s Welcome Bonus — a key conversion driver for first-time depositors — underperformed at 17% adoption, with players confused about eligibility and terms. This gap between marketing promises and UX delivery limited early engagement and revenue potential.
I redesigned the bonus experience to prioritize clarity, timing, and trust, embedding eligibility indicators and contextual CTAs into the design system to boost uptake and satisfaction.
Role
Senior UX/UI Designer
Tools
Figma, Design System, FullStory
Challenge
Challenge
LuxeBet’s Welcome Bonus adoption rate was underperforming at 17% across new-player cohorts. Confusing eligibility criteria, dense terms, and hidden claim CTAs led to missed engagement and lost first-time deposits.
LuxeBet’s Welcome Bonus adoption rate was underperforming at 17% across new-player cohorts. Confusing eligibility criteria, dense terms, and hidden claim CTAs led to missed engagement and lost first-time deposits.
LuxeBet’s Welcome Bonus adoption rate was underperforming at 17% across new-player cohorts. Confusing eligibility criteria, dense terms, and hidden claim CTAs led to missed engagement and lost first-time deposits.
Key Pain Points
Unclear eligibility criteria → Players didn’t know if they qualified.
Unclear eligibility criteria
Complex terms & conditions → Dense, legal-style text discouraged engagement.
Complex terms & conditions
Hidden claim process → Lack of visible CTAs at the right moments.
Hidden claim process
Low adoption rates → Significant gap between acquisition promises and real uptake.
Low adoption rates
Strategy
Strategy
I redesigned the bonus experience around clarity, timing, and trust, making bonus eligibility visible and surfacing CTAs contextually during signup, deposit, and first-session touchpoints.
I redesigned the bonus experience around clarity, timing, and trust, making bonus eligibility visible and surfacing CTAs contextually during signup, deposit, and first-session touchpoints.
I redesigned the bonus experience around clarity, timing, and trust, making bonus eligibility visible and surfacing CTAs contextually during signup, deposit, and first-session touchpoints.
Eligibility Clarity
Clear indicators showing
qualification status
Contextual Timing
Strategic CTA placement
at intent moments
Plain Language
Simplified terms
and conditionsEligibility Clarity
Clear indicators showing
qualification status
Contextual Timing
Strategic CTA placement
at intent moments
Plain Language
Simplified terms
and conditionsEligibility Clarity
Clear indicators showing
qualification status
Contextual Timing
Strategic CTA placement
at intent moments
Plain Language
Simplified terms
and conditionsEligibility Clarity
Clear indicators showing
qualification status
Contextual Timing
Strategic CTA placement
at intent moments
Plain Language
Simplified terms
and conditions
Eligibility Clarity
Clear indicators showing
qualification status
Clear indicators showing
qualification status
Contextual Timing
Strategic CTA placement
at intent moments
Strategic CTA placement
at intent moments
Plain Language
Simplified terms
and conditions
Simplified terms
and conditions
Actions
Bonus Eligibility Indicator
Guided deposit tags
Toggle to accept bonus
Contextual CTAs
Cashier
Plain-Language Bonus Terms
Clear Welcome Bonus FAQ’s
Respectful Opt-in Toggles
Accept Welcome Bonus
using toggle component
Bonus Eligibility Indicator → Clear tags show eligibility and steps left to claim.
Eligible to get the Bonus
Guided deposit tags
Toggle to accept bonus
Bonus applied
Contextual CTAs → Strategic buttons in signup success, cashier, and pre-deposit steps.
Signup success
Cashier
Confirmation
Plain-Language Key Terms Chips → Digestible chips highlight key conditions simply.
Clear Welcome Bonus FAQ’s
Respectful Opt-in Toggles → Clear toggles for compliance and responsible gaming.
Accept Welcome Bonus using toggle component
Impact
+16
Bonus Adoption Rate
from 17% to 33%+18%
Satisfaction score improved in
post-bonus surveys
-22%
Reduced inquiries about bonus
eligibility and terms
+16
Bonus Adoption Rate
from 17% to 33%+18%
Satisfaction score improved in
post-bonus surveys
-22%
Reduced inquiries about bonus
eligibility and terms
+16
Bonus Adoption Rate
from 17% to 33%+18%
Satisfaction score improved in
post-bonus surveys
-22%
Reduced inquiries about bonus
eligibility and terms
+16
Bonus Adoption Rate
from 17% to 33%+18%
Satisfaction score improved in
post-bonus surveys
-22%
Reduced inquiries about bonus
eligibility and terms
+16
Bonus Adoption Rate
from 17% to 33%
Bonus Adoption Rate
from 17% to 33%
+18%
Satisfaction score improved in post-bonus surveys
Satisfaction score improved in post-bonus surveys
-22%
Reduced inquiries about bonus eligibility and terms
Reduced inquiries about bonus eligibility and terms
Key Achievement
Key Achievement
By doubling bonus adoption among new players, the redesign directly lifted early deposit rates and improved retention — adding an estimated $60K in new monthly deposit value and ensuring bonus campaigns could launch faster and more consistently platform-wide.
By doubling bonus adoption among new players, the redesign directly lifted early deposit rates and improved retention — adding an estimated $60K in new monthly deposit value and ensuring bonus campaigns could launch faster and more consistently platform-wide.
By doubling bonus adoption among new players, the redesign directly lifted early deposit rates and improved retention — adding an estimated $60K in new monthly deposit value and ensuring bonus campaigns could launch faster and more consistently platform-wide.
Experience at a glance
Experience at a glance
Experience at a glance
Senior UX / Product Designer with 15+ years of experience delivering conversion-focused experiences in iGaming and SaaS.
Senior UX / Product Designer with 15+ years of experience delivering conversion-focused experiences in iGaming and SaaS.
Senior UX / Product Designer with 15+ years of experience delivering conversion-focused experiences in iGaming and SaaS.
I’ve led initiatives across acquisition, onboarding, payments, and retention — partnering closely with product, engineering, and leadership teams to drive measurable business results.
I’ve led initiatives across acquisition, onboarding, payments, and retention — partnering closely with product, engineering, and leadership teams to drive measurable business results.
Proven impact across product, UX, and growth
Proven impact across product, UX, and growth
Proven impact across product, UX, and growth
15+ years designing and scaling digital products
15+ years designing and scaling digital products
15+ years designing and scaling digital products
Deep specialization in iGaming & regulated platforms
Deep specialization in iGaming & regulated platforms
Deep specialization in iGaming & regulated platforms
Proven impact on conversion, retention, and revenue
Proven impact on conversion, retention, and revenue
Proven impact on conversion, retention, and revenue
Experience across US, EU, LatAm, SEA markets
Experience across US, EU, LatAm, SEA markets
Experience across US, EU, LatAm, SEA markets
Strong partner to Product, Engineering, CRM, and Compliance
Strong partner to Product, Engineering, CRM, and Compliance
Strong partner to Product, Engineering, CRM, and Compliance
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