Deposit Efficiency
for VIP Players
Deposit Efficiency
for VIP Players
Deposit Efficiency
for VIP Players
LuxeBet’s VIP players, responsible for a significant portion of its $9.5M in total deposits, faced repeated verification loops, unclear transaction statuses, and dependency on support staff. These inefficiencies created frustration among high-value players and risked churn.
My role was to redesign the VIP deposit flow for speed, reliability, and reassurance, ensuring that large transactions were processed frictionlessly while maintaining trust and compliance.
Role
Senior UX/UI Designer
Tools
Figma, Maze, FullStory
Challenge
LuxeBet’s VIP players, responsible for a significant portion of its $9.5M deposit volume, experienced friction when depositing large sums (>$5,000). Repeated verification checks and unclear transaction feedback caused delays, abandonment, and unnecessary support tickets.
LuxeBet’s VIP players, responsible for a significant portion of its $9.5M deposit volume, experienced friction when depositing large sums (>$5,000). Repeated verification checks and unclear transaction feedback caused delays, abandonment, and unnecessary support tickets.
LuxeBet’s VIP players, responsible for a significant portion of its $9.5M deposit volume, experienced friction when depositing large sums (>$5,000). Repeated verification checks and unclear transaction feedback caused delays, abandonment, and unnecessary support tickets.
Key Pain Points
Transaction speed uncertainty → Players unsure if large deposits were processed immediately.
Transaction speed uncertainty → Players unsure if large deposits were processed immediately.
Transaction speed uncertainty
Inefficient verification loops → Repeated KYC checks for already verified VIPs.
Inefficient verification loops → Repeated KYC checks for already verified VIPs.
Inefficient verification loops
Generic messaging → Lack of personalized reassurance for high-value users.
Generic messaging → Lack of personalized reassurance for high-value users.
Generic messaging
Support dependency → Players often had to contact VIP Agents for transaction verification.
Support dependency → Players often had to contact VIP Agents for transaction verification.
Support dependency
Strategy
I led the redesign of a VIP-optimized deposit flow that emphasized speed, transparency, and trust, removing redundant verification steps for pre-approved users and improving real-time feedback.
I led the redesign of a VIP-optimized deposit flow that emphasized speed, transparency, and trust, removing redundant verification steps for pre-approved users and improving real-time feedback.
I led the redesign of a VIP-optimized deposit flow that emphasized speed, transparency, and trust, removing redundant verification steps for pre-approved users and improving real-time feedback.
Velocity
Remove redundant checks
for pre-verified VIPs.Visibility
Introduce real-time transaction
status for large deposits.Communication
Contextual microcopy with
VIP-focused reassurance.Velocity
Remove redundant checks
for pre-verified VIPs.Visibility
Introduce real-time transaction
status for large deposits.Communication
Contextual microcopy with
VIP-focused reassurance.Velocity
Remove redundant checks
for pre-verified VIPs.Visibility
Introduce real-time transaction
status for large deposits.Communication
Contextual microcopy with
VIP-focused reassurance.Velocity
Remove redundant checks
for pre-verified VIPs.Visibility
Introduce real-time transaction
status for large deposits.Communication
Contextual microcopy with
VIP-focused reassurance.
Speed
Remove redundant checks for
pre-verified VIPs.
Transparency
Added real-time transaction
status for large deposits.
Trust
Contextual microcopy with
VIP-focused reassurance.
Actions
VIP Deposit Dashboard
Simplified layout
and saved defaults
Real-Time Transaction Status
Live status tracker showing: Initiated,
Verified, Processed and Confirm steps.
Microcopy & Tone
Fast Track for VIPS
“VIP Priority” tags
VIP specific ticket
VIPs direct channel
Priority Confirmation Layer
Specific ID for VIP transactions
VIP Deposit Dashboard → VIPs-only entry point with simplified layout and saved defaults.
Simplified layout
and saved defaults
Easy and Fast
processing
Success screen with
identified VIP level
VIP status
also in final ticket
Real-Time Transaction Status → Live status tracker showing the critical touch points.
Live status tracker showing: Initiated, Verified, Processed and Confirm steps.
Microcopy & Tone → Reassuring, VIP status-driven copy.
VIP unique portal
Fast Track for VIPS
“VIP Priority” tags
VIP specific ticket
No-fee Benefits
VIP Agent direct channel
Priority Confirmation Layer → Success screen with specific VIP transaction ID ticket.
Specific ID for VIP transactions
Impact
Impact
+27%
Increase in successful VIP deposit completions.
-42%
Reduction in VIP-related deposit support tickets
+1.1
Satisfaction uplift
from 7.0 to 8.1
+27%
Increase in successful VIP deposit completions.
-42%
Reduction in VIP-related deposit support tickets
+1.1
Satisfaction uplift
from 7.0 to 8.1
+27%
Increase in successful VIP deposit completions.
-42%
Reduction in VIP-related deposit support tickets
+1.1
Satisfaction uplift
from 7.0 to 8.1
+27%
Increase in successful VIP deposit completions.
-42%
Reduction in VIP-related deposit support tickets
+1.1
Satisfaction uplift
from 7.0 to 8.1
+27%
Increase in successful VIP deposit completions.
-42%
Reduction in VIP-related deposit support tickets
+1.1
Satisfaction uplift
from 7.0 to 8.1
Key Achievement
The new flow unlocked over $400K in additional monthly deposit volume, reduced support load, and reinforced trust among LuxeBet’s most valuable player segment. The solution became the blueprint for all high-value transaction experiences across the platform.
Solution Preview
Solution Preview
Experience at a glance
Experience at a glance
Experience at a glance
Senior UX / Product Designer with 15+ years of experience delivering conversion-focused experiences in iGaming and SaaS.
Senior UX / Product Designer with 15+ years of experience delivering conversion-focused experiences in iGaming and SaaS.
Senior UX / Product Designer with 15+ years of experience delivering conversion-focused experiences in iGaming and SaaS.
I’ve led initiatives across acquisition, onboarding, payments, and retention — partnering closely with product, engineering, and leadership teams to drive measurable business results.
I’ve led initiatives across acquisition, onboarding, payments, and retention — partnering closely with product, engineering, and leadership teams to drive measurable business results.
Proven impact across product, UX, and growth
Proven impact across product, UX, and growth
Proven impact across product, UX, and growth
15+ years designing and scaling digital products
15+ years designing and scaling digital products
15+ years designing and scaling digital products
Deep specialization in iGaming & regulated platforms
Deep specialization in iGaming & regulated platforms
Deep specialization in iGaming & regulated platforms
Proven impact on conversion, retention, and revenue
Proven impact on conversion, retention, and revenue
Proven impact on conversion, retention, and revenue
Experience across US, EU, LatAm, SEA markets
Experience across US, EU, LatAm, SEA markets
Experience across US, EU, LatAm, SEA markets
Strong partner to Product, Engineering, CRM, and Compliance
Strong partner to Product, Engineering, CRM, and Compliance
Strong partner to Product, Engineering, CRM, and Compliance
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